CHRISTMAS in Denmark begins (like most things) with beer. More specifically, the special (I’m warning you, Danish is unpronounceable) Julebryg (yool-eh-bouugh) or Christmas Brew. Red-tinged, and sweeter than normal brew, Julebryg is launched annually by all major breweries in Denmark on the first Friday of November at 9pm.
Heralded by wild parties, silly hats, and Christmas carols in every known European language (and several unknown ones once the brew hits), Julebryg is the first sweet taste of Christmas in Denmark – meaning that when this article’s published, the Danes have been singing Christmas carols and whooping up the yuletide spirit for almost two months.
